Who the heck is SERVING you?
Welcome to Serve, where passion for pickleball meets innovation, quality, and affordability. Founded by six international students in the heart of New Delhi, India, SERVE is on a mission to revolutionize the pickleball industry with cutting-edge designs and top-notch equipment that won't break the bank.
We came together from different corners of the world, united by our love for pickleball and a shared goal: to introduce the sport to millions of Indians and elevate the game with premium-quality paddles. With India’s sports culture rapidly evolving, we saw an opportunity to bring something fresh to the table — sleek, stylish, and performance-driven paddles that cater to both beginners and seasoned players alike.
Our Mission
At Serve, we believe that quality should never be a luxury. That’s why we’re committed to providing state-of-the-art pickleball paddles that deliver superior performance at an affordable price. Our team works tirelessly to design paddles that not only meet the highest standards of durability and playability but also reflect the vibrant spirit of India, with each design inspired by the rich culture and creativity that define us.
Our Vision
Our vision is to lead the pickleball industry in India, providing high-quality paddles that cater to players of all levels. As the sport gains momentum, we’re committed to offering world-class equipment, building a passionate community, and making pickleball accessible to everyone. Once established in India, we aim to expand globally, sharing our love for the game and uniting players worldwide. Whether you’re a beginner or a seasoned pro, we’re here to help you elevate your game and enjoy every moment on the court.